IN Our People
60 Seconds With - Sam Alexander
Following a successful first day of Spring Racing, we caught up with Hawkes Bay Racing's Events & Marketing Manager Sam Alexander.
LOVERACING.NZ | September 13, 2022
Hawkes Bay Events & Marketing Manager, Sam Alexander.

Hailing from the well known Alexander family, Sam has combined her passion for racing and events and is an asset to the team at Hawkes Bay Racing!


1.How did you get involved in the Racing industry?

My Mum and Dad (Simon and Katrina Alexander) train race horses so it has always been in my blood! They’ve trained ever since I was born and it is so great to now be working in the industry with them.


2.What was the first career your dreamed of having as a child?

I was always keen on sport – with no idea what I actually wanted to do! I think at one stage I wanted to be a race commentator! Haha!


3.If you could invite three people to dinner, living or dead, who would you invite?

Drake, Miles Teller, Amy Schumer


4.What was your first job?

My first job was working for a rugby/sport/talent agency in Auckland. I worked there for a couple of years after going to Uni, before heading back to Hawkes Bay.


5.What motivates you to work hard?

I really enjoy what I do and I want people to come to our racedays and have the best time and leave feeling happy. I take pride in how we present our racedays and ourselves as a Club which drives me to work hard


6.What is one raceday everyone should attend and why?

Our Colliers Spring Racing Carnival is arguably the best racing Carnival in NZ (I maybe a bit biased). All three days have Group 1 action and are great days to attend! Karaka Millions night is on my list to attend!


7.What is one thing you’d like people to know about the racing industry?

There are so many avenues to be involved in the racing industry and so much going on behind the scenes to create an amazing raceday! It’s such a unique and rewarding industry to be involved in. Not sure there’s another sport/industry where the highs are so high and the lows can be so low.


8.What is your favourite part about working in the racing industry?

The industry is full of amazing stories, passion and emotion and it’s great to be able to witness that on raceday.


9.What is your fondest racing memory?

I’ve loved watching my parents have such a successful season last season particularly with La Crique. It’s been so awesome to watch and I really couldn’t be more proud of them through everything they’ve been through. Looking forward to seeing what’s in store for them with her this season!


10.What advice would you give someone looking to enter the racing industry?

I think it’s important to love what you’re doing. Also being open to continue learning about the industry – there are so many facets of it!

Behind The Scenes Sam Alexander Katrina and Simon Alexander Hawkes Bay Racing